Have you ever thought about gift-giving in the digital world? If it is the thought that counts, might digital gifts and cards be perfect gifts? One factor that makes some gift- giving unique in the digital realm is that, when a digital virtual good is given, it may be that nothing is lost since the giver has merely copied the original. Digital music, videos, software, and photos are examples. Such gift-giving still requires time, thoughtfulness, and effort to give, even without material loss or cost.