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God's Park

Rethinking Gift-Giving in the Digital World

Have you ever thought about gift-giving in the digital world? If it is the thought that counts, might digital gifts and cards be perfect gifts? One factor that makes some gift- giving unique in the digital realm is that, when a digital virtual good is given, it may be that nothing
is lost since the giver has merely copied the original. Digital music, videos, software, and photos are examples. Such gift-giving still requires time, thoughtfulness, and effort to give, even without material loss or cost.